About Oovi
We started Oovi because the drinks aisle got too serious
Somewhere along the way, grabbing a drink became complicated. Every can seemed to come with confusing labels, big promises, life advice or a personality crisis.
Drinks weren’t just drinks anymore. They were going to fix your sleep, sharpen your focus, and possibly reorganise the kitchen cupboard.
After years working in retail, we thought there should be a simpler option. Great-tasting soda, useful ingredients and none of the big speech.
So we made Oovi.
Soda first. Useful stuff too.
Oovi is sparkling soda made with real fruit juice, proper flavour and useful ingredients.
Our Classics are the everyday three, with 3g of fibre, 60mg magnesium, zinc and chamomile extract in every can. Our Twists turn things up a little, with 120mg magnesium alongside 3g fibre, chamomile extract, ashwagandha and lion’s mane extract.
But they all have one important thing in common: they're soda first. Because however clever the ingredients are, if it doesn't taste good, what's the point?
The Oovi Way
We care about what goes into every can. Useful ingredients — made into a soda that tastes like a soda should.
But we don't think drinks need to come with instructions. Have one on the go. Grab one with lunch. Drink one on the train. Take one to a friend's. Or just have one because you're thirsty. It really is up to you.
We'll tell you what's in it without telling you how to live.
No rituals. No perfect morning routines. No need to become a new person by Tuesday.
Open. Sip. Enjoy. Get on with your day.
What makes Oovi different
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BIG FLAVOUR
Everyday fun and fizz, in six tasty flavours.
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HIGH IN FIBRE
3g of fibre and botanicals in every can.
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CONTAINS MAGNESIUM
120mg in Twists and 60mg in Classics.
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MADE FOR REAL PEOPLE
No life advise. Drink it, don’t study it.
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LOW IN CALORIES
No guilt, boost without the worry.
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NO ARTIFICIAL SWEETNERS
Just real ingredients for lighter hydration.
The people behind it
PHIL BRIGGS
Co-Founder & CEO
Retail, commercial and strategy. Big ideas and very little patience for making simple things complicated.
TRACY FORD
Co-Founder & COO
Retail, buying and brand experience — with a knack for keeping big ideas grounded in the real world.
PARVEEN CHANDI
Chief Marketing Officer
Brand, digital and ecommerce — shaping how Oovi looks, sounds, connects and grows.